Solutions for Brands seeking Growth

Effortlessly achieve quantifiable ROI with deeply immersive loyalty experiences that drive sales, in-store traffic, product trial, leads, and engagement in the ADfits Marketplace.

GET THE WHITEPAPER

Home>Sponsors Overview

WHAT IS THE ADfits MARKETPLACE?

With ad blocking usage on the rise, Marketers are now finding it even more difficult to reach, engage, convert, and retain customers.

When asked about their top marketing challenges, Marketers usually indicate proving the ROI of their marketing activities, securing enough budget, and identifying the right technologies for their needs. However, current ad tech frameworks, which are susceptible to view-ability concerns, click fraud, and questionable results, make these top challenges much harder to overcome.

Gamification is the concept of applying game design thinking to non-game applications, such as loyalty programs, to make them more fun and engaging. Mobile apps thrive on gamification techniques to build and retain users.

It’s time to establish a fair “value exchange” by applying the same game mechanics to online marketing. We all know that ad blocking is on the rise at a staggering pace. Proving ROI on your media spend is more challenging than ever before in the current ad tech eco-system. Today’s savvy Consumer tunes out banner ads, skips pre-roll ads, and only wants to know one simple thing: “what’s in it for me?”

HOW DOES ADfits ENABLE LOYALTY?

ADfits cuts through the noise of marketing with a deeply immersive “brand experience”, a revolutionary new customer acquisition approach that achieves quantifiable ROI.

At the highest level, the ADfits Marketplace lets you accomplish 4 things:

Deeply Repetitive Brand Engagement.

Real Customers ready to Spend with the Brand.

Opted-in Remarketing Opportunities.

Viral Reach through Social Media Amplification.

By launching an ADfits loyalty campaign, Sponsors can effortlessly target a website’s audience with loyalty rewards. The reward is usually an offer of dollars, points, miles, or stars redeemable with the Sponsoring brand (try hovering over the widget on the left!).

Customers are encouraged to keep adding to their reward card by visiting the website everyday for 5 consecutive days. They can save their reward across devices and get email reminders to re-engage with the brand. On the 5th day, they have a chance to redeem their reward.

This immersive brand experience drives sales, product trial, engagement, leads, and in-store purchase (quantifiable ROI that goes beyond impressions & clicks), and with built-in social amplification, positive sentiments are also shared virally across Facebook & Twitter.

CLICK TO EXPERIENCE

HOW IT WORKS!

ADfits Marketplace represents a fundamental shift in the way Marketers reach, acquire, convert, and retain customers. It establishes an immensely powerful, direct relationship with Customers. Brands gain further information on shopping and purchasing habits to fuel future sales. Most importantly, ADfits empowers Customers with choice; the choice to engage with their favourite sites and redeem rewards from their favourite brands, on their terms, with their consent. The ADfits Marketplace enables this and makes the entire experience more rewarding for everyone.

PROVEN BUSINESS IMPACT OF ADFITS

ROI GROWTH

Get ready to tell your CMO/Client one simple thing:
“Look how many customers we acquired!”
Customer Acquisition is the single most important KPI that proves the ROI on marketing spend. It’s time to look beyond impressions and clicks.

DEEP ENGAGEMENT

ADfits will make your Customers fall in love with you again and again. Increase time spent, deeply engage, and motivate ongoing meaningful interaction with your Customers.

LOYALTY REWARDS

Build loyal Followers in the ADfits Marketplace; People are hungry for reward, status, achievement, competition, and self-expression, and they'll go out of their way to engage with the brands that give it to them.

SOCIAL AMPLIFICATION

Amplify your reach by encouraging and rewarding customer interactions on social media. Spread the love virally and increase positive sentiments across Facebook and Twitter.

ROI SOLUTIONS FOR BRANDS SEEKING GROWTH IN THE AGE OF AD BLOCKING

The global cost of ad blocking is estimated to be $41.4 Billion. (PageFair & Adobe Report).
In order to maximize the returns on their media spend, Brands must look beyond traditional ad tech and adopt innovative solutions that deliver quantifiable ROI and deeply engage with Customers.

The ADfits Marketplace is ideal for:

BRANDS

Brands i.e. Dove, Palmolive, Febreze, Colgate, Magnum, Samsung, Sony, Nike, Calvin Klein, Ralph Lauren, etc.

BRICK & MORTAR

Restaurants & Retailers i.e. McDonald’s, Starbucks, H & M, GAP, Local Mom & Pop Shops, etc.

LOYALTY POINTS

Branded Points or Loyalty Programs i.e. Air Miles, Aeroplan, Avion, Petro-Points, Shopper’s Optimum, etc.