ADfits Press Resources
ADfits is the world's first loyalty-driven ad marketplace. ADfits aims to spawn a new era in digital advertising by rewarding audiences for their Site and Brand loyalty. This represents a fundamental shift away from traditional online ads. ADfits is not part of the AdTech ecosystem. We are creating a 'Golden Triangle' between Publishers, Advertisers, and today's Empowered Consumers.
Our mission is rooted in the following Manifesto:
- We believe in empowering People with REAL advertising value.
- We believe in enabling Publishers to earn MORE revenue through loyalty.
- We believe in delivering quantifiable ROI on a Brand’s media spend.
- We believe in building a Loyalty Marketplace focused on beliefs 1 to 3, forming a 'Golden Triangle'.
- We believe in pioneering new business models outside the current AdTech eco-system.
- We believe in performance-based results, where shared success is
We have hands-on experience with the difficulty of proving ROI for online advertising campaigns. While it has become easier to target, retarget, and programmatically launch ad campaigns, the AdTech ecosystem, however, is plagued with problems such as ad fraud, bot traffic, viewability, and now the growing use of ad blockers. It seemed clear that there should be a fairer and more equitable value exchange between Publishers, Advertisers, and today's Empowered Consumers. ADfits was conceived on a white board in November 2013.
|Nov 2013||ADfits Incorporated|
|Jan 2014||Initial Designs & User Experience|
|Feb 2014||Development Started|
|Jul 2014||Minimum Viable Product|
|Nov 2014||Research & Feedback|
|May 2015||ADfits 1.0 Released|
|Aug 2015||Initial Publisher & Agency Demos|
|Nov 2015||Design & User Experience Iteration|
|Feb 2016||First Campaign Launched to Users for Feedback|
|Apr 2016||Established ADfits Advisory Board|
|Jun 2016||myRewards Brand Launched|
|Jul 2016||Demo Videos Released|
|Oct 2016||ADfits 2.0 Released|
|Nov 2016||ADfits Launches in Beta|
ADfits is launching in beta on November 14, 2016. Users are being invited to join the myRewards platform, and Publishers are being offered a FREE Trial to test drive the ADfits Loyalty Marketplace with 10 free campaigns. Based on user feedback, ADfits will continue to evolve and grow the marketplace for Publishers, Advertisers, and Consumers.
ADfits is a team of three people headquartered in Toronto. Ali Shah is the Founder of ADfits and has over 15 years of experience in marketing research, digital analytics, teaching, and a previously failed mobile marketing startup called BubbleFinder. ADfits is self-funded with a $100K investment and is keeping a number of VC investors up to date on progress, user traction, and growth.
Ali Shah is the Founder of ADfits.
Logos & Brands
Like the logo, the first two letters are always capitalized and along with 'fits' should be typed as one word: ADfits
CONSUMERS: myRewards Platform (screenshot)
CONSUMERS: Campaign for Earning Loyalty Rewards (screenshot)
CONSUMERS: myRewards Demo Video
PUBLISHERS: Account Portal (screenshot)
PUBLISHERS: Default Widget for Acquiring Site Followers (screenshot)
PUBLISHERS: Demo Video
For all press inquiries, please contact:
Direct: 1+ 647-328-8001